"Kellogg has a long-standing commitment to Equity, Diversity & Inclusion to our employees, our consumers and communities," said Priscilla Koranteng, Vice President, Talent and Diversity.
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As Kellogg has grown its multiyear allyship with GLAAD, the company hopes to spread the word on allyship and show its support for the transgender and gender nonconforming communities. Together With Pride cereal is now available at select major retailers nationwide while supplies last.īOXES ARE FOR CEREAL, NOT PEOPLE "Boxes are for cereal, not people" is the embodiment and celebration of Kellogg Company's commitment to diversity, equity and inclusion, not just within Kellogg Company, but also at the tables of our cereal fans coast to coast. We can't wait for fans to try our latest limited run." "Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. Love is love, family is family #HappyFathersDay #Pride pic.twitter."Together With Pride cereal marks the latest chapter in a years long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online," said Doug VanDeVelde, General Manager of Kellogg U.S. Love is love, family is family #HappyFathersDay #Pride /bIZwZl8g56 “For more than 100 years, Kellogg has nourished families so they can flourish and thrive and the company continues to welcome everyone to the table.” “We have long been allies and supporters of LGBTQ employees, their families and the community,” the company blog post read. In a media statement, Kellogg’s reaffirmed their support of the LGBTQ+ community. Kellogg is an official sponsor of Spirit Day 2018 has long campaigned to stand against bullying to send a message of solidarity and acceptance by “going purple”. The pride-inspired box was filled with six cereals, including Frosted Flakes, Froot Loops, Rice Krispies, Frosted Mini Wheats, Raisin Bran, and Corn Flakes. The berry-flavoured cereal includes heart-shaped pieces with an edible glitter coating for a bold, attention-grabbing appearance. The cereal boxes are a new launch in honour of Spirit Day and will be available on October 18, for one day only, at Kellogg’s New York City Cafe.Īll proceeds from Kellogg’s “All Together Cereal” sales will be donated to GLAAD to support LGBTQ+ youth. In 2018, Kellogg’s and GLAAD announced the release of the limited edition “All Together” Spirit Day cereal boxes. Sticking to a familiar Kellogg’s brand, the exterior of the box features instantly recognised character favourites including Tony the Tiger and Rice Krispies mascots Snap, Crackle, and Pop The 7.8-ounce box of cereal is a bold purple and will include wheat heart-shaped cereal coated in edible glitter. Kellogg’s has also committed to donating a minimum of $100,000 with a maximum of $140,000, according to Best Products. The Together With Pride with Pride cereal will be available in supermarkets for all to enjoy.įor every purchase, Kellogg’s will be donating $3 to GLAAD if customers can provide a valid receipt at. The “Together with Pride” cereal is coming to stores this May for cereal lovers to enjoy and help raise funds for LGBTQ+ youth.Īvailable in the US, Kellogg’s will be donating $3 to the American non-profit organisation GLAAD. Kellogg’s and GLAAD have teamed up to deliver a limited-edition line of cereal ahead of Pride Month.
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The LGBTQ+ inspired cereal will be jam-packed with pride, rainbow hearts and edible glitter.